Channel Marketing Manager
Whitsett, North Carolina•Full-time
About the Job
Berkshire is the global contamination control leader for cleanroom and controlled environment consumable products. We provide customers with technically advanced materials aimed at application performance. We focus on total solutions that consistently minimize the risk of product and process contamination. With our customer relationships we continuously focus on complete engineered clean solutions. For over 55 years, Berkshire has understood and delivered world class manufacturing, reliable supply chain, highest standards for quality, technically advanced products assuring mutual success each step of the way.
In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire’s indirect channel performance by actively managing corporate distribution partnerships, programs, product information, marketing efforts, reports and enabling partner sell-through across industrial, regulated and controlled environments.
Berkshire Corporation is looking for a proactive, detail-oriented strategist who balances independent initiative with a collaborative spirit. The ideal candidate is a professional of high integrity who tackles complex problems with a positive, solution-focused mindset.
Qualifications:
- Bachelor’s Degree from an accredited four-year university or college in Marketing, Sales, or Communications.
- Three plus years of experience working in marketing, distribution, or related field.
- Strong experience in managing cross-functional projects and achieving desired results.
- Experience with current marketing methodologies and digital marketing trends.
- Encompass an understanding of marketing channel management.
- Experience working closely with internal and external marketing resources.
- Possess exceptional visual, communication, and presentation skills.
- Able to manage your workload and operate independently.
- Working knowledge of CRM, use of portals and experience with PowerPoint, Word, Excel spreadsheet software, and Adobe software.
Job Description:
- Partners with the Marketing Team and Sales to manage all aspects of the Company’s distributors relationships including distributor segment planning, partner onboarding, and co-marketing execution.
- Develops and implements marketing strategies to continually improve the relationship, distributor program performance, and product sales through each distributor partnership.
- Manages all distributor marketing requirements including standardized digital display content (product data, images, application copy, and SEO structures).
- Utilizes all analytic tools necessary such as Distributor reporting, Hubspot CRM and Birst to make informed decisions on all business and marketing strategies relating to channels.
- Manage feedback loops from distributor representatives to Berkshire marketing and sales management; report on sell-through, inventory, pipeline influence, and product adoption, content, product promotions and campaigns.
- Communicates end-user understanding and competitor insights internally and helps develop plans for acting upon that data and positioning. Berkshire’s products and services.
- Utilizes a variety of analytical software tools to evaluate performance and adjust channel marketing strategies.
- Abides by and upholds the branding guidelines set forth by Berkshire.
- Assists in the development of the annual marketing plan which includes working with the Director of Marketing and other department heads to achieve all marketing goals of Berkshire.
- Manages all expenses associated with channel marketing.
- Creates or approves all content of distributor marketing campaigns.
- Works with Product management on communication, coordination and upload of annual price changes.
- Coordinates distributor trade shows and joint-event strategies.
- Upholds the Berkshire brand across all graphic design needs.
- All other duties as assigned.
Job Expectations:
- The employee is expected to dedicate the time necessary to accomplish the job requirements
- On average, employment will require 40 hours per week
- Occasional travel to another company office, manufacturing location, or offsite event/meeting
- Adherence to Berkshire’s Code of Conduct and Professional Ethics Standards
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Physical Requirements:
- Frequent sitting is required, and occasional standing and walking
- Mobility to work in a standard office setting and to use standard office equipment, including a computer
- Ability to lift and carry objects weighing up to 25 lbs.
- Ability to read printed materials and a computer screen
- Ability to communicate in person and via telephone
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life and Voluntary Life Insurance
- Short- and Long-Term Disability
- Flexible Spending with Company Match
- 401(k) Retirement Savings Plan with Company Match
- Paid Holidays
- Paid Vacation
- Personal/Sick
- EAP Program
- Tuition Reimbursement
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
About Berkshire Corporation
Berkshire is the global contamination control leader for clean room and controlled environment consumable products. We provide customers with technically advanced materials aimed at application performance. We focus on total solutions that consistently minimize the risk of product and process contamination. With our customer relationships we continuously focus on complete engineered clean solutions. For more than 55 years, Berkshire has understood and delivered world class manufacturing, reliable supply chain, highest standards for quality, technically advanced products assuring mutual success each step of the way.